It's that time of year when I receive an influx of emails with questions concerning careers in marketing, salary and whether or not an individual is right for the marketing industry. On the outside marketing and advertising careers look like a full-time party. It's true there are perks to these careers, but there are also challenges that we face in the industry.
How do you know if you are right for a career in marketing? If you are offered a job what type of salary should you expect? Can you enter a marketing career if it was not your college major? I answer these questions and more in the marketing career and job profiles. If after viewing the profiles you are still not sure if marketing is the right career for you take a few moments to explore a day as a marketer and decide if it is in fact something you want to pursue.
source from : http://marketing.about.com/
Tuesday, August 19, 2008
Sunday, August 10, 2008
Target Marketing
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
Target marketing can be the key to a small business’s success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.
So if, for instance, I open a catering business offering catering services in the client’s home, instead of advertising with a newspaper insert that goes out to everyone, I could target my market with a direct mail campaign that went only to particular residents.
While market segmentation can be done in many ways, depending on how you want to slice up the pie, three of the most common types are:
* Geographic segmentation – based on location such as home addresses;
* Demographic segmentation – based on measurable statistics, such as age or income;
* Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
If you’re interested in target marketing, the first step is to do the research that will help you define and zero in on your target market. How to Find and Sell to Your Target Market will help you get started.
Also Known As: Niche marketing.
Common Misspellings: Targit marketing, target markiting.
Examples: The target marketing example above is an example of how demographic market segmentation could be used.
By Susan Ward, About.com
Target marketing can be the key to a small business’s success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.
So if, for instance, I open a catering business offering catering services in the client’s home, instead of advertising with a newspaper insert that goes out to everyone, I could target my market with a direct mail campaign that went only to particular residents.
While market segmentation can be done in many ways, depending on how you want to slice up the pie, three of the most common types are:
* Geographic segmentation – based on location such as home addresses;
* Demographic segmentation – based on measurable statistics, such as age or income;
* Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
If you’re interested in target marketing, the first step is to do the research that will help you define and zero in on your target market. How to Find and Sell to Your Target Market will help you get started.
Also Known As: Niche marketing.
Common Misspellings: Targit marketing, target markiting.
Examples: The target marketing example above is an example of how demographic market segmentation could be used.
By Susan Ward, About.com
Thursday, July 31, 2008
The Top 10 Ways to Be a Good Marketer
What does it take to be a good marketer? You must love your product or service as a true love loves their beloved. It takes deep knowledge of the attributes, and unflagging enthusiasm. You must market constantly which means saying the same thing over and over. How many times, and how many ways can you say, "I coach people in Emotional Intelligence," or "our frosted caramel pound cake is the best you can buy"? How do you stay fresh? How do you keep taking a new look at your product and service?
1. Understand "the public" and marketing.
I imagine most of you reading this have heard of the field of coaching, yet when I spoke on a cruise, not one person in the audience had heard of it. It will always be "new" to someone.
2. Therefore: Marketing 101: By the time you're "sick and tired of it," the public is just beginning to hear about it.
3. Another reason you must repeat and repeat is that open rates are so low, and attention spans are so short.
The average "open" rate for eZines (according to Constant Contact, one supplier), is 48%. Half the people won't open any given thing you send them, so won't have heard your message at all. (Thus the "do it 7 times" rule.)
4. It can be the litmus test of your passion.
Think about your child. Did you ever once get tired of talking about your child, or run out of things to say? Your business must be like that, or else (1) move on, or (2) hire a marketing person to impart that enthusiasm.
5. Or take a vacation.
Getting refreshed and seeing new things breeds creativity. Get a good vacation and when you come back, everything looks new.
6. We create our enthusiasm by creating our enthusiasm.
It takes effort, intentionality and action. It takes discipline. Like love, enthusiasm is an act, not a feeling.
7. Schedule your marketing and sales time for when you're "in the mood."
Most good salespeople I know admit that sometimes they just don't have it, and sometimes -- well, when you're hot, you're hot.
8. Get inspired by reading other people's copy.
Peruse some large apparel merchant, and marvel at how many ways they find to describe -- A BLOUSE! Now, you can do that too! Regularly cycle through websites of competitors to see what's new. Terms, styles, vocabulary, pitches change.
9. Book a brainstorming session with a marketing coach when you get down and run out of ideas.
That's what we're here for. When you're doing it constantly, and for a variety of items, the pump is always primed. Get a website makeover. When the site looks new, so will the words.
10. Listen carefully when your satisfied customers describe your products and services, and, yes, write them down.
They will say things you could never have thought of in a million years, and in their own totally unique way. Testimonials are worth their weight in gold.
About the Submitter:
http://www.gwinnettnetwork.com/TopTen/goodmarketer.htm
This piece was originally submitted by Susan Dunn, MA, Marketing Coach , who can be reached at sdunn@susandunn.cc, or visited on the web.
Copyright 2000-2004 CoachVille, LLC. May be distributed if full attribution is given and copyright notice is included.
1. Understand "the public" and marketing.
I imagine most of you reading this have heard of the field of coaching, yet when I spoke on a cruise, not one person in the audience had heard of it. It will always be "new" to someone.
2. Therefore: Marketing 101: By the time you're "sick and tired of it," the public is just beginning to hear about it.
3. Another reason you must repeat and repeat is that open rates are so low, and attention spans are so short.
The average "open" rate for eZines (according to Constant Contact, one supplier), is 48%. Half the people won't open any given thing you send them, so won't have heard your message at all. (Thus the "do it 7 times" rule.)
4. It can be the litmus test of your passion.
Think about your child. Did you ever once get tired of talking about your child, or run out of things to say? Your business must be like that, or else (1) move on, or (2) hire a marketing person to impart that enthusiasm.
5. Or take a vacation.
Getting refreshed and seeing new things breeds creativity. Get a good vacation and when you come back, everything looks new.
6. We create our enthusiasm by creating our enthusiasm.
It takes effort, intentionality and action. It takes discipline. Like love, enthusiasm is an act, not a feeling.
7. Schedule your marketing and sales time for when you're "in the mood."
Most good salespeople I know admit that sometimes they just don't have it, and sometimes -- well, when you're hot, you're hot.
8. Get inspired by reading other people's copy.
Peruse some large apparel merchant, and marvel at how many ways they find to describe -- A BLOUSE! Now, you can do that too! Regularly cycle through websites of competitors to see what's new. Terms, styles, vocabulary, pitches change.
9. Book a brainstorming session with a marketing coach when you get down and run out of ideas.
That's what we're here for. When you're doing it constantly, and for a variety of items, the pump is always primed. Get a website makeover. When the site looks new, so will the words.
10. Listen carefully when your satisfied customers describe your products and services, and, yes, write them down.
They will say things you could never have thought of in a million years, and in their own totally unique way. Testimonials are worth their weight in gold.
About the Submitter:
http://www.gwinnettnetwork.com/TopTen/goodmarketer.htm
This piece was originally submitted by Susan Dunn, MA, Marketing Coach , who can be reached at sdunn@susandunn.cc, or visited on the web.
Copyright 2000-2004 CoachVille, LLC. May be distributed if full attribution is given and copyright notice is included.
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