Creating a Blog - The Five Major Reasons Why You Must Have a Blog

Blogging is an integral part of marketing your business. In this modern age, they are crucial to increasing your online exposure. Blogs are not advertising Billboards, they are created to provide information or entertainment. They need to be created to deliver value and not to blatantly post advertising.

Blogs enable the owner to create a long term asset that improves your ratings with search engines, gains exposure from other high traffic blogs and can open up multiple channels of traffic that will transform into customers and distributors in your business, for life.

Reason 1. Even an internet marketing novice can set up a Blog using the step by step tools available online. They are simple to maintain and make it particularly easy to get an online presence that enables the owner to provide personal branding and content publishing. Many blogs can be effective with only a few minutes of effort per day.

Reason 2. Blogs generate free traffic from search engines, social marketing websites and even other blogs. There is no more effective way to generate leads and traffic for your business without spending a fortune on advertising. Blogs require time but not money to continue to be effective.

Reason 3. Blogs are perceived as being more credible than corporate websites, advertisements, sales letters, brochures and other forms or marketing. Your visitors are looking for 'real' content and are far less likely to have their guards up. The process of selling is very much a 'soft sell'.

Reason 4. Search engines like Google love blogs because of the content they provide and the way they are structured. Your blog will give you better results with article marketing, videos, podcasts, press releases and various other tactics.

Reason 5. Blogs are interactive and dynamic publishing mediums. They are not a static website which sits there and does very little. As content is published, others can comment on your posts and provide thoughts and feedback. This provides a social medium to marketing and essentially allows you to create a community of loyal readers and contributors.

Shanan Spearing is an online internet entrepreneur. To find out more about the simple way of building a blog from scratch, please visit his Blog at:
http://www.attractionmarketinggenius.com/creating-a-blog-from-scratch/


Article Source: http://EzineArticles.com/?expert=Shanan_Spearing