It's that time of year when I receive an influx of emails with questions concerning careers in marketing, salary and whether or not an individual is right for the marketing industry. On the outside marketing and advertising careers look like a full-time party. It's true there are perks to these careers, but there are also challenges that we face in the industry.
How do you know if you are right for a career in marketing? If you are offered a job what type of salary should you expect? Can you enter a marketing career if it was not your college major? I answer these questions and more in the marketing career and job profiles. If after viewing the profiles you are still not sure if marketing is the right career for you take a few moments to explore a day as a marketer and decide if it is in fact something you want to pursue.
source from : http://marketing.about.com/
Tuesday, August 19, 2008
Sunday, August 10, 2008
Target Marketing
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
Target marketing can be the key to a small business’s success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.
So if, for instance, I open a catering business offering catering services in the client’s home, instead of advertising with a newspaper insert that goes out to everyone, I could target my market with a direct mail campaign that went only to particular residents.
While market segmentation can be done in many ways, depending on how you want to slice up the pie, three of the most common types are:
* Geographic segmentation – based on location such as home addresses;
* Demographic segmentation – based on measurable statistics, such as age or income;
* Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
If you’re interested in target marketing, the first step is to do the research that will help you define and zero in on your target market. How to Find and Sell to Your Target Market will help you get started.
Also Known As: Niche marketing.
Common Misspellings: Targit marketing, target markiting.
Examples: The target marketing example above is an example of how demographic market segmentation could be used.
By Susan Ward, About.com
Target marketing can be the key to a small business’s success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.
So if, for instance, I open a catering business offering catering services in the client’s home, instead of advertising with a newspaper insert that goes out to everyone, I could target my market with a direct mail campaign that went only to particular residents.
While market segmentation can be done in many ways, depending on how you want to slice up the pie, three of the most common types are:
* Geographic segmentation – based on location such as home addresses;
* Demographic segmentation – based on measurable statistics, such as age or income;
* Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
If you’re interested in target marketing, the first step is to do the research that will help you define and zero in on your target market. How to Find and Sell to Your Target Market will help you get started.
Also Known As: Niche marketing.
Common Misspellings: Targit marketing, target markiting.
Examples: The target marketing example above is an example of how demographic market segmentation could be used.
By Susan Ward, About.com
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